There’s a pretty great team in the AFL called the Sydney
Swans. I may be a little biased in my statement but you have to admit that over
the last two decades, they’ve built a little empire for themselves. Being the
only team in a city for so long has it’s advantages. None of the success the
swans enjoy today was handed to them on a silver platter, however. The Swans
have worked hard to develop their team and their brand.
It can’t be any wonder, then, that there are now Swans all
around the world. From Vietnam to London to Los Angeles, the Swans name has
been adopted by teams near and far. I wondered, as a Sydney Swans supporter and
member, about these other teams that bear the name (and sometimes logo) or the
team I love.
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Image courtesy of the Chicago Swans |
Based at the Waveland Fields, Chicago Swans has given many
an ex-pat Aussie and local alike the opportunity to kick a footy around in the
peculiar manner than is Australian Rules Football. Former Chicago player,
Jason, was introduced to the game by friends of friends and he has never looked
back. Now living in Wisconsin, he hopes to introduce a whole new crop of
recruits to his adopted game by starting a new club in 2015.
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Image courtesy of the London Swans |
In the UK, The London Swans, based at Shoreditch Park, have
drawn players from the local area as well as ex-pat Aussies. One such ex-pat,
Henry, indicated many factors which influenced his decision to join the Swans.
Geographical proximity was a major factor but he “couldn't wear Collingwood
colours” and after that the decision was easy. Growth of the sport is a common
theme when talking to both ex-pats and locals. Henry is no different and
happily outlined his desire to see an established Junior League.
You can tell Henry is passionate, not only about his club,
but AFL generally when he says he has played AFL since the age of seven but “the
last three seasons in London have been some of the most enjoyable years of my
footy career. Getting involved in the club in an off-field capacity was very
rewarding. Thoroughly recommend the experience for anyone travelling to pull on
the boots. No skill or previous experience necessary!”
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Image courtesy of the South Dublin Swans |
A little further north, the South Dublin Swans have made
Bushy Park, Terenure, their home. Peter, a player for South Dublin, sees AFL as
a growth sport and, with its similarities to Gaelic Football along with the
International Rules Competition hotly contested between Australia and Ireland,
he might not be far wrong. Another South Dublin Swan, club president Edward,
credits his interest in AFL to it being on TV and the introduction in the 1980s
of the compromised rules series.
Speaking not long after the AFL World Cup, both Andrew and Peter
hope to see continued growth in player numbers and more players vying for
selection on the national team, and Andrew hopes the South Dublin Swans are at
the forefront of the growth, with Peter adding that support to “get a women's
team going” to compliment the boys at South Dublin Swans might be something they
looked at in the future.
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Image courtesy of the Ottawa Swans |
One club that has an established womens team is the Ottawa
Swans, who use the inner oval of Rideau Carleton Raceway as a home ground. One of the
players, Meaghan, was introduced to AFL in Toronto but it wasn’t until moving
to Ottawa that she began her career and future looks bright for women’s
football with people like Meaghan involved. When asked about the future of AFL
in the Ottawa area, she replied, “I see it growing immensely. Our recruitment
has skyrocketed these past 2 years. I think the benefit we have in Ottawa vs
Toronto is that we only have the 1 team, whereas Toronto has multiple teams to
choose from so recruitment is more spread out, whereas we essentially have a
monopoly in Ottawa. We're also specifically trying to target women who have
played a lot of sports before (particularly varsity) and are looking for
something new.”
The mens teams in Ottawa are also looking to the future.
Jay, who was into many different sports growing up, was asked by friends to
give AFL a go and, after watching a few You Tube clips, started training with
the club, never looking back. He admits that AFL faces an uphill battle but
it’s a battle they are winning: “With such a short summer and so many competing
sports, footy has plenty of competition but has established a stronghold in
Ottawa, Canada. Women's footy has particularly taken-off in the city and will
be a strong point of growth.”
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Image courtesy of the Ottawa Swans |
There is one draw back to being an AFL fan on the other side
of the world, as ex-pat Aussie, now Ottawa resident, Matt explains, “I like to
watch the footy from Australia online, but have to admit it's hard to find
time, and I'm not serious enough to watch between midnight and 3am (except the
grand final).” Many ex-pats are resonsible for the introduction and growth of
AFL overseas, but Matt goes on to say that there is now good involvement from
Canadians, meaning that the sometimes transient ex-pat population isn’t the
sole means of recruitment, either for players or support staff.
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Image courtesy of the Årsta Swans |
You might not think that Stockholm, Sweden, would be even on the radar as far as AFL was concerned but the Årsta swans, situated at the J.C.G in Skarpnäck, are hoping that the slowly increasing interest in the sport will eventually lead to it becoming more mainstream, though it is still so small that it is flying under the radar of local news and the Swedish sport federation. Wilhelm, a player for Årsta, speaks of brotherhood, more than rivalry, between the five teams currently in the Stockholm area. “We have practices together and act as refs for each others games,” Wilhelm says.
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Image courtesy of the Vietnam Swans |
The story of the Vietnam Swans is one of hope. Started in
1998, it lasted two games under the Hanoi Hawks banner, before being
resurrected in 2003 as the Hanoi Swans. In 2007, the team went national and became
the Vietnam Swans. This not only brought in new players but meant that the team
has become a valued member of the AFL Asia community. The Vietnam Swans have
also succeeded where many other, more established clubs around the world, have
fallen short: they have brought Auskick to the kids.
The Australian Auskick program is hugely successful at home,
but it is rare to find Auskick or any sort of Junior AFL program outside
Australia. While some of the American teams do run Auskick programs, they are few and far between, making it difficult for juniors to get match practice. It is a lament of many that there isn’t more done to publicise AFL
around the world. Speak with Rob, who started following AFL in the mid-80s as a
college student in America and now lives in LA, and you start to understand how
difficult it is for those overseas Swans fans to access AFL on a regular basis.
When asked how the AFL could be more supportive of the code internationally,
Rob had the following to say:
This could be a book, but I’ll keep it to my top two ideas.
First, establish easy TV access to the matches and publicize them. Free
Internet streaming (particularly after the match is played), on-demand viewing,
anything to make it easier for the curious American fan or the expat Aussie to
follow. Secondly, do more in the US! Have an annual exhibition here, bring in
training camps, involve inner-city kids, do some outreach. I mean, we have kids
playing cricket in our ghettos here. Cricket! If there were any awareness of
the sport here, AFL could start a development program and draw some attention.
For fans like Rob, watching a Sydney Swans game live at the
SCG might be a once if a lifetime opportunity but there beckons the opportunity
for the AFL to put on more exhibition and for AFL clubs to provide some sort of
“international membership” so that ex-pats and local converts alike can show
their support for the club they love, even if it is from afar. Social media has
made it easier for international fans to connect with other AFL fans and the
clubs they support, yet there is still a call for local hot spots, where fans
can meet and watch games together.
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Image courtesy of the Sydney Swans |
The “Bloods” spirit is truly a global phenomena. It’s fans
like Rob getting up in the middle of the night to watch the Swans win a Grand
Final. It’s players like Wilhelm who give so much back to the sport. Its teams
like the Vietnam Swans who just won’t give up. And while the individual players
in the Swans teams around the world may not necessarily support the Sydney
Swans, the culture of teamwork and mateship pervades all of these teams. They
share a common desire for the sport to grow … nay, thrive! Whether they play
games if and when they can, or every weekend, Swans around the world share the
love of the game, they passion for the sport and a genuine fondness for that
oddly shaped ball and those four big sticks.
Årsta
Swans
Website:
www.arstaswans.se
Facebook:
www.facebook.com/thearstaswans
Twitter: @arstaswans
Email: contact@arstaswans.se
Chicago Swans
Website:
www.chicagofooty.com
Facebook:
www.facebook.com/chicagofooty
Twitter: @chicagofooty
Email:
info@chicagofooty.com
Ottawa Swans
Website: www.ottawaswans.com
Facebook:
www.facebook.com/ottawaswans
Twitter: @OttawaSwans
Email: swanspresident@gmail.com
London Swans
Website:
www.londonswans.co.uk
Facebook:
www.facebook.com/londonswans
Twitter: @londonswans
Email: recruitment@londonswans.co.uk
South Dublin Swans
Website:
www.southdublinswans.com
Facebook:
www.facebook.com/groups/6803372036
Twitter: @southdubswans
Email:
info@southdublinswans.com
Vietnam Swans
Website:
www.vietnamswans.com
Facebook:
www.facebook.com/TheVietnamSwans
Twitter: @vietnamswans
Email:
nationalpres@vietnamswans.com
I’d like to thank the various clubs and their members for
their time in answering my questions. Without them, this would have been a very
short piece. If you are a member of an international Swans team that I haven’t
mentioned here, or a local Australian team affiliated with the Sydney Swans,
feel free to tell us about your experiences and leave contact details for your
club in the comments section below.